Wednesday, December 2, 2009

Pantone Mailer Sketches

I love working with whiteboards. I really should get one for at home.

Tuesday, December 1, 2009

Thursday, November 12, 2009

Urban Forest Project San Francisco

Nearly finished with the basic layout of my final for my web class. The project is creating a site for The Urban Forest Project : San Francisco. It's an outdoor exhibition of artist made banners promoting greener living and bettering how we interact with our environment. Feels like I've been doing a lot of green friendly piece, and I can't say that I don't love the subject matter.

Wireframes made with Mockingbird! Mockingbird is something that my friend, Matt, showed me a few weeks ago and I can't thank him enough for doing so. It's an intuitive web-based wireframe application that has pretty much every element you could need, making it REALLY simple to think about content over design in that first stage.

I wrote them a little love note because I was so happy with how it made me as I worked out my plan of action.

Wednesday, October 28, 2009

Finished Take Pride in America Poster

And, another that has a completely different feel.

Take Pride in America Poster

In progress!

Monday, October 26, 2009

Dreamweaver Coding Color Scheme

New computers make for new preferences! Just took the time to customize my coding color scheme on Dreamweaver. Here's to keeping my eyesight.

Friday, October 9, 2009

Great Models Make For Better Work

This is my concept for my imaging class. I might take it further and add vector pieces and very "digital" touches. This is the first of three. Had a great shoot today, and fun compositing so far.

Wednesday, October 7, 2009

Take Pride in America Logos

Round two of logo revisions, I really like my last concept that I came up with of the words being part of the landscape. This project is actually for Take Pride in America, and they are rebranding in hopes to capture a younger demographic to get them outside and volunteer in our countries many of state parks.

The only thing I'm not feeling with this logo right now is the "AMERICA" bit, I'm not sure if I want to break up that line and fill it with mismatched font heights. Worth a shot I guess.


Not going to lie. I really like it, it reminds me of Saul Bass. I'll do two versions for the class to decide for me. It might be a little too "off-kilter" for the client.

Thursday, October 1, 2009

Craigslist is Done

Not bad, and I even got some sleep.

Wednesday, September 30, 2009

Craigslist Site Redesign

About to start coding this badboy. I'm relieved it's going to be mainly just styled lists and image replacement. Oh, if anyone that works at craigslist finds this, it's available.

Thursday, September 24, 2009


I probably should rewrite my bio a little bit to make me sound as awesome as I am in real life. I kind of like it, ok, I really like it. I'm thinking about using this as the new layout for this blog.

Wednesday, September 23, 2009


As a super quick update, is up and running. It's been up for like a month.

School is keeping me super busy, as well as having two part-time jobs. Let put it this way: I can't wait for Thanksgiving so I can have a day off. :(

Friday, August 14, 2009

The Very Soon and The Upcoming

Along with my latest post of working for friends and family, progress has certainly been made, and the deadline I'm giving myself is August 20th. Look for an upcoming post with links and possibly a process analysis.

Also! Invasion Magazine Issue 3 is in it's beginning stages. I'll be listed in the credits as Graphic Design & Production. There is also a secret project that I'm working on just for them.


Friday, July 31, 2009

Dealing with the Dilemma of Great Work and Great Friends

There are so many times where we often hear that teaming up with a friend to create a project is a terrible idea. In most cases this is definitely true, unless your friend is also a creative professional. We've dealt with our nightmare, as well as our dream clients, and when it comes time for needing to commission someone to make something for us we can be more than empathetic.

Currently I am in progress with a site for Yaritza Colón. She is a more than fantastic photographer from my old stomping grounds of New England, more specifically Boston. I've watched her style develop from photographing musical events, portraits, and now her specialty of our most memorable moments. Soon enough her work will be able to easily accessed with the portfolio site I'm building and designing for her.

So how do we know it is a great idea or a terrible idea to work with our friends or family?

Make it clear of the process
Treat them like you would any other client, but feel free to divulge the nitty gritty details we oft leave out about process. Tell them if you are using their site as a practice run for some great new CMS you want to try, or even better, CSS3 and XHTML2. Tell them all of these things, because honesty is, indeed still, the best policy.

Set up a schedule and stick with it
Everyone wants something done yesterday, but none of us want to be rushed in our own projects. Explain that we have check points that we intend to reach, and how long each stretch will most likely be. Also impress on them that they have certain responsibilities to the project as well. Be it making sure that they get in their deposit, have the content readily available, and ABSOLUTELY approve of each step. Which brings up a great point.

Have a crystal clear understanding of what is needed
No site should be a series of happy accidents. We aren't painting a picture, we are making an interactive piece of communication. Where we often draft up proposals based on briefs we receive from more established clients, our friends and family probably don't have this down to a science. Hell, we probably don't either. Be involved in making their experience as easy and (happily) memorable as possible. Sure, your friends are probably going to recommend you anyways, but wouldn't it be better if it came as a testimonial? On this project we have had several dialogs educating each other on our relative industries, each time gaining more insight with every word. At this point, through asking the right questions and taking notes of her feelings about what makes a great web experience, I've gotten something more valuable than a brief. Although in the future, when I'm not able to keep the dialogs up for as long, I would create a questionnaire that would effectively do the same thing.

Charge accordingly

Unless this is your first site ever, it shouldn't be free. Ever. Giving our friends and family a steep price break isn't helping either of us. They aren't getting a real world example of the industry, and we are slaving away hours and hours for something that we might actually resent later for the low cost it ended up being. One of my first freelance ventures I made it clear that it was a learning project for me and that I wanted nothing more than to please the client. At the end, I think I got paid like $3.00 an hour after the nonstop changes, and you wont find it in my portfolio.

So, don't shy away from every aunt and uncle that asks you to take the time to do what you do best for them. Just be sure to approach it as a job, put in every bit of effort to make it a stand out project, and get that dollar that you deserve.

Sunday, May 10, 2009

Six Days to Go

All I want to do is register my domain and design my site, redesign my blog, and this silly "finals" thing is following me around like my own personal dark cloud. Blegh.

Three Papers
Two Websites
Six Photo Prints

Sunday, May 3, 2009

Spring Cleaning

...of projects that is. For my 20th Century Art History class the final assignments were a choice between writing a paper on modern design and how it takes its influence from previous art movements during the 20th century, and creating a chart that illustrates the flow of movements and how the evolution of artistic principles occurred as a result. I usually always take the write the paper option just because I know that a paper is about 4 hours of work and I generally need to use as much time as I can gather to focus on my core classes and their end of the semester projects.

In this case I chose to make a chart, but only because it gave me the much needed opportunity to practice more with Flash and AS3. The chart as assigned was basically explained as paper, glitter, and whatever other art majors use. I asked him before embarking on my knowledge quest.

Before really settling on the format and design, I revisited a beloved concept for organization: mind maps. I spent a few hours researching on technology to construct an interactive mind map and completely fell in love with the spring graph that I found on Ruben Swieringa's blog. As I explored his source code and the references he provided for his own project, I discovered that I don't have access to Flex Builder 3 at school (or so I thought... but that's another story) and attempted to figure out how to use the Flex SDK provided by Adobe. I don't even know how much time I "wasted" trying to understand using the SDK and the terminal in sync. So, I abandoned that concept and devised a new layout for the information that I was trying to design for.

I was drawing my own mind maps on paper laying out the movement of art and it's concepts, and stumbled upon a fantastic diagram by Alfred H. Barr Jr. Barr was an art historian and the very first director of the MOMA NYC. I used the arrow concept (and some of his placements) to build my interactive chart.

I used the Tweener and Web Devils classes for all of my movements and interactions.

Here are some screen shots:

Tuesday, April 28, 2009

Science of Sleep - Website

In the works is a redesign of Michel Gondry's Science of Sleep movie web site. So far I have a great storyboard, and am excited to finish it in flash. Mmmmm Action Script 3.0.

Saturday, January 24, 2009