Take Pride in America Logos

Round two of logo revisions, I really like my last concept that I came up with of the words being part of the landscape. This project is actually for Take Pride in America, and they are rebranding in hopes to capture a younger demographic to get them outside and volunteer in our countries many of state parks.

The only thing I'm not feeling with this logo right now is the "AMERICA" bit, I'm not sure if I want to break up that line and fill it with mismatched font heights. Worth a shot I guess.

UPDATE:

Not going to lie. I really like it, it reminds me of Saul Bass. I'll do two versions for the class to decide for me. It might be a little too "off-kilter" for the client.

Willow Glen Winery Print Ad

Willow Glen Winery Web Site

Willow Glen Winery Color System

Willow Glen Winery Potential Logo Designs

Shining Sea Chocolate Branding and Packaging

Curves Ahead Print Ads

The third assignment for Concept was to photograph a vehicle and prepare the photos to be used by a company called "Curves Ahead" in print ads. The company is assumedly large and does not need copy of introduction. I originally used my Bianchi San Jose, but although using a bike would help communicate separation from car culture, greener living, fitness, yadda yadda the on emphasis was supposed to be on shape. As sexy as I think my bike may be, it is comprised of hard steel and straight lines. There is a car dealership on Van Ness that was nice enough to let me in and snap a few photos of a gorgeous Lambourgini. I'm not a fan of cars anymore, but this car was dripping with sex appeal. The curves that it was sporting were both feminine and chiseled like a man's jaw.

Fastenate Print Ads

Our first assignment in Concept this spring semester was to create four print ads to pitch to the fictitious paperclip company, Fastenate. These were my designs, I was really pleased with them when I was first working on them. They were comp'ed in Photoshop (which is unusual for me), and we primarily based off of scans I made of cut paper and paperclips. The exception is the "don't you look smart" design, which was done entirely in Illustrator.